Visible connection and configuration state
See which Amazon account, AMC instance, data sources, storage configuration, and workspace setup state are currently in use.
The Vivetrics platform
The operating layer between Amazon Marketing Cloud data and the decisions teams need to make.
Vivetrics brings AMC configuration, measurement, interpretation, and audience activation into one connected workspace built around repeatable Amazon Ads workflows.
MeasureCompleted AMC report
UnderstandOpportunity surfaced
ActivateAudience workflow ready
Reusable report workflows
Create supported AMC analyses through guided configuration instead of starting every use case from a blank query.
Interpretation tied to source output
Use the selected completed report as the foundation for summaries, recommended actions, and analytical views.
Governed activation workflows
Define audience strategy, source logic, exclusions, lookback periods, refresh frequency, and Amazon Ads destinations.
One operational workflow
Vivetrics connects the stages surrounding AMC - not only the query itself.
Each stage uses the same workspace configuration, semantic structure, and Amazon Ads context.
01
Connect
Authorize Amazon Ads and discover the AMC accounts, instances, DSP advertisers, and Sponsored Ads entities available to the workspace.
02
Configure
Select the active AMC instance, control included data sources, verify report storage, and synchronize reusable mappings.
03
Measure
Configure guided AMC reports with explicit scope, date windows, attribution settings, execution cadence, and output controls.
04
Understand
Translate completed report output into executive summaries, recommended actions, audience plans, and advanced visualizations.
05
Activate
Carry supported strategies into guided audience workflows with source, exclusion, recency, refresh, and destination controls.
01 · Connect and configure
Establish the AMC environment before measurement begins.
Vivetrics makes the operational state surrounding Amazon Marketing Cloud visible inside the workspace.
- Verify the connected Amazon Ads account
- Select the active AMC account and instance
- Control included DSP and Sponsored Ads data sources
- Configure Vivetrics-managed or organization-managed storage
- Refresh the connection as Amazon access changes
02 · Organize the semantic layer
Give campaigns, ad groups, and products reusable business meaning.
AMC works with underlying advertising entities. Vivetrics allows teams to organize those entities into meaningful groups that can be reused across measurement and activation.
- Synchronize detected Amazon Ads entities
- Identify mapped and unassigned entities
- Create reusable campaign, ad-group, and product groups
- Search, filter, assign, and update mappings
- Reuse shared groups in reports and audiences
Guided AMC measurementView measurement use cases
Run repeatable analyses without rebuilding the entire execution workflow.
Vivetrics provides structured report creation and report detail workflows around supported Amazon Marketing Cloud analyses.
Report type and measurement scope
Lookback and reporting windows
Attribution and date configuration
One-time or scheduled execution
Run history and output metadata
Sortable, paginated, downloadable output
The decision layer
The completed output becomes the starting point - not the end of the workflow.
Overview uses the selected source report to provide multiple levels of interpretation for different decision needs.
Executive summary
Surface the report-level performance story using the metrics and dimensions most relevant to the selected analysis.
Recommended actions
Prioritize opportunities, watchlists, timing signals, and suggested next steps grounded in report output.
Advanced analysis
Investigate customer journeys, efficiency, acquisition, transitions, cadence risk, and buyer behavior in greater depth.
From summary to investigation
Move between executive readouts, actionable recommendations, and detailed behavioral analysis without leaving the selected report context.
Guided audience activation
Translate strategy into a reviewable audience configuration.
Audience creation uses a structured workflow so the selected strategy, source, exclusions, recency, refresh behavior, and destinations are explicit before creation.
01
Define the strategy
Choose the audience type and supported strategy based on the behavior or opportunity the team wants to activate.
02
Select the destination
Choose supported DSP and Sponsored Ads destinations and define how frequently the audience should refresh.
03
Review before creation
Confirm audience source, exclusions, lookback logic, refresh frequency, destinations, name, and description before creating it.
Operational trust
Make the workflow understandable beyond the person who built it.
Vivetrics keeps important configuration, mappings, execution state, and outputs visible so teams can understand how a result was produced and what it represents.
Workspace-level configuration
Amazon authorization, AMC instance selection, storage, data-source inclusion, and mappings remain visible within the workspace.
Shared semantic mappings
Campaigns, ad groups, and products can be organized into reusable groups for both reporting and audience workflows.
Explicit execution history
Completed report runs preserve execution state, timing, output size, row counts, and access to prior runs.
Inspectible output
Teams can review full report output, control columns, sort results, paginate through rows, and download completed files.
See the platform in context
Explore how Vivetrics fits into your current AMC workflow.
Vivetrics demos focus on the way your team currently handles Amazon Marketing Cloud measurement, interpretation, and audience strategy.