Amazon Marketing Cloud, operationalized

Move from AMC data to decisions and activation - without rebuilding the workflow every time.

Vivetrics connects Amazon Marketing Cloud setup, reporting, interpretation, and audience activation in one governed workflow built for Amazon Ads teams.

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Guided AMC reportsDecision-ready insightsAudience activation workflows

Vivetrics Path to Conversion overview showing summary metrics, an executive readout, and ranked conversion paths.

Report executedAMC output is complete and available.

Opportunity surfacedSummary and recommended actions explain what matters.

Audience configuredThe same strategy moves into activation.

Amazon Marketing CloudAmazon DSPSponsored AdsAMC AudiencesReport Storage

One connected workflow

Configure, measure, understand, and activate from the same operational foundation.

Vivetrics brings the setup and decision layers surrounding AMC into one consistent workspace.

Connect

Authorize Amazon Ads and discover the AMC accounts and instances available to the workspace.

Configure

Select data sources, verify report storage, and organize campaigns, ad groups, and products.

Measure

Run guided AMC analyses with explicit scope, attribution, date windows, and scheduling.

Understand

Move from output rows to executive summaries, recommended actions, and advanced visualizations.

Activate

Carry the same logic into an audience workflow for Amazon DSP and Sponsored Ads destinations.

01 · Measure

Complete AMC output with the controls required to operate it.

Review execution status, configuration, output metadata, sortable rows, run history, exports, and reruns.

Expanded Vivetrics report output showing multi-touch conversion paths and report metrics.

02 · Understand

Turn report output into recommended business actions.

Surface reactivation pools, first-purchase dependency, timing signals, watchlists, and recommended audience plans.

Vivetrics Lapsed Purchaser recommended actions showing reactivation opportunities and recommended audience plans.

03 · Activate

Carry the same strategy into an activation-ready audience.

Review audience source, purchase exclusions, recency, refresh frequency, and Amazon Ads destinations before creation.

Vivetrics audience review showing the completed audience strategy, lookback, exclusions, refresh frequency, and destinations.

The decision layer

Your AMC output should tell you what to do next.

Vivetrics Overview translates completed source reports into summaries, recommended actions, audience plans, and advanced visualizations.

Executive readouts tied to the selected report
Prioritized opportunities and watchlists
Recommended audience plans grounded in report output
Advanced visualizations for deeper investigation

See the platform workflow

Vivetrics Overview Actions tab showing recommended actions and recommended audience plans for a lapsed purchaser report.

Guided report library

Start with the business question - not a blank query editor.

Configure supported analyses through guided scopes, attribution choices, lookback windows, and schedules.

Customer journey

Path to Conversion

Understand the exposure paths, touchpoint sequences, and campaign group combinations associated with conversion.

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Cross-channel behavior

Ad Type Overlap

Measure how DSP and Sponsored Ads exposure groups overlap and compare their reach and conversion efficiency.

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Retention

Lapsed Purchaser Insights

Identify reactivation opportunities, first-to-second purchase gaps, and replenishment timing signals.

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Performance

Advertising Performance

Standardize campaign and ad-type reporting using reusable scopes, attribution choices, and date grains.

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Analytical depth

Move from the executive story into the underlying behavior.

Advanced views help teams investigate efficiency, acquisition, sequence behavior, cadence risk, and buyer composition.

ROAS vs. NTB rate

Separate scale, acquisition, and efficiency paths

Compare ROAS, new-to-brand rate, and converter volume against selected-report benchmarks.

Vivetrics transition matrix showing directional movement between campaign-group touchpoints.

Understand touchpoint movement

See which campaign-group touchpoints most often flow into the next observed touchpoint.

Vivetrics cadence versus lapsed risk chart showing timing and reactivation urgency by product group.

Prioritize timing-sensitive reactivation

Compare purchase cadence, lapsed risk, and lapsed purchaser volume across product groups.

Vivetrics buyer mix visualization comparing one-time and repeat purchase behavior by product group.

Find first-to-second purchase opportunities

Identify product groups that skew toward one-time buyers versus repeat-purchase behavior.

Operational foundation

Advanced AMC workflows depend on disciplined configuration.

Vivetrics makes connection state, AMC instance selection, included data sources, report storage, and semantic mappings visible and manageable.

Connection and storage

Know exactly which AMC environment and data sources are in use.

Verify Amazon authorization, select the active AMC instance, control included entities, and configure report storage.

Vivetrics Amazon integration showing connection status, AMC instance, included data sources, and report storage.

Semantic mappings

Reuse meaningful campaign, ad-group, and product definitions.

Sync detected entities, group them consistently, identify anything unmapped, and reuse the same structure in reporting and audiences.

Vivetrics mappings interface showing campaigns organized into reusable funnel and strategy groups.

Built around real AMC decisions

Use Vivetrics where measurement needs to become action.

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Explain the customer journey

See how DSP and Sponsored Ads work together before conversion rather than relying on a single credited touchpoint.

Build retention and reactivation plans

Prioritize lapsed purchasers, one-time buyers, cadence windows, and high-risk product groups.

Standardize AMC measurement

Reuse consistent mappings, definitions, scopes, and execution settings across reports and teams.

Move from insight to audience

Translate report findings into governed audience workflows without rebuilding the underlying business logic.

See the complete workflow

Turn AMC insight into a repeatable operating process.

See how Vivetrics fits into your current Amazon Marketing Cloud, Amazon DSP, and Sponsored Ads workflow.

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