Advanced questions become custom projects
Even repeatable measurement questions often require new query development, manual configuration, validation, and export handling.
About Vivetrics
Built for how Amazon Marketing Cloud is actually operated.
Vivetrics exists to close the gap between what Amazon Marketing Cloud can reveal and what teams can reliably operationalize.
It brings connection, configuration, reporting, interpretation, and audience creation into one guided system so advanced AMC work can become more repeatable, understandable, and actionable.
MeasureUnderstandActivate
Why Vivetrics exists
AMC is powerful. Operating it consistently is the harder problem.
Access to data and query capability does not automatically create a reliable operating system. Teams still need to manage configuration, business definitions, execution, interpretation, and activation.
Business context lives outside the analysis
Campaign, ad-group, and product meaning is frequently maintained in spreadsheets, analyst knowledge, and one-off reporting logic.
Insight and activation separate too early
The logic used to discover an opportunity is often rebuilt when teams move from measurement into audience creation.
Operational details determine whether teams trust the result
Instance selection, storage, source entities, date windows, execution states, and mappings all affect whether an AMC workflow remains reliable.
The problem is not that AMC lacks capability.
The problem is that valuable AMC work is still too often dependent on disconnected tools, manual translation, and individual operating knowledge.
How Vivetrics is designed
Product principles grounded in operational reality.
These principles shape the workflows, interface, and product decisions across Vivetrics.
01Outcomes before mechanics
Start with the question the team needs to answer.
Vivetrics organizes workflows around measurement and activation intent while preserving the configuration AMC requires behind the scenes.
02Continuity
Keep insight and activation on the same operational spine.
Reports, recommendations, mappings, and audience configuration should remain connected rather than becoming separate analyst handoffs.
03Explicit context
Make the assumptions and operating state visible.
Scope, lookback, attribution, source entities, execution history, and audience settings should be inspectable before they influence a decision.
04Trust through repeatability
Design workflows that can survive beyond one analyst or report.
Reusable mappings, guided setup, saved configurations, and run history help teams repeat work without recreating its logic each time.
The operating layer
One connected workflow from Amazon setup to audience action.
Vivetrics is designed around the full operating sequence rather than treating reports, dashboards, and audiences as unrelated product areas.
Product evidence
Trust is reflected in the workflow - not added as a claim.
Vivetrics keeps the operational details needed to understand, repeat, and review work visible throughout the product.
Completed output remains inspectable
Report configuration, execution status, runtime, run history, table controls, and downloadable output remain part of the workflow.
Business definitions are reusable
Campaigns, ad groups, and products can be synchronized and organized into shared groupings for reporting and audience use.
Activation is reviewed before creation
Audience strategy, source, exclusions, recency, refresh behavior, and destinations are confirmed together.
What Vivetrics is
A workflow and decision layer for AMC.
- A guided system for Amazon Marketing Cloud reporting and audience workflows
- An interpretation layer for summaries, actions, and analytical visualizations
- An operational layer for instances, storage, mappings, execution, and workspace readiness
- A bridge between completed analysis and supported audience action
What Vivetrics is not
Another disconnected reporting surface.
- Not a replacement for Amazon Marketing Cloud
- Not a generic business-intelligence dashboard
- Not a collection of opaque performance scores
- Not a workflow that hides the configuration supporting its output
Who Vivetrics is built for
Teams using AMC to make real media and customer decisions.
Vivetrics is most relevant when Amazon Marketing Cloud has moved beyond experimentation and is becoming part of an organization’s recurring measurement and activation practice.
Retail media agencies
Teams standardizing AMC work across clients while maintaining flexibility, explainability, and shared operating practices.
Brand and advertiser teams
In-house teams using AMC to support media measurement, customer analysis, retention, acquisition, and audience strategy.
Amazon Ads practitioners
Analysts and media operators who understand AMC’s value but need a more repeatable way to turn its output into decisions.
The Vivetrics direction
Make advanced Amazon Marketing Cloud work easier to operate without making its logic, context, or limitations harder to understand.
That means building for clarity, continuity, and action - not only faster output.
See Vivetrics in context
Explore how the platform fits into your existing AMC workflow.
Vivetrics demos focus on the measurement, interpretation, operational, and audience workflows relevant to your team.